Launch scorecard · vicwest-roofing
HUMAN_REVIEW
Generated for page rendered 5/30/2026, 8:37:31 PM · read existing outputs.
Hard gates (must pass to ship)
| Fact verify (identity) | PASS |
| Density (no wall) | PASS · about 151w / max block 60w (≤320 about total / ≤90 any block) |
| Mobile veto | PASS · STALE |
Site quality (audit-v4)
| Composite / grade | 91 · A · SHIP · STALE |
| Issues | P0: 0 · P1: 1 · P2: 0 |
Advisory
| Persona-copy quality | 70/100 · would-contact: YES |
| Performance | MISSING no performance/Lighthouse field (not blocking this step) |
👁 Human eyes needed (5)
- mobile/audit-v4: STALE (older than the live page — re-run)
- audit-v4: 1 P1 issue(s) to review
- persona gap: Replace corporate hype in About ('one of Western Victoria's largest', 'superior responsiveness') with a plain 5-step process: what happens when I call → quote timeline → how long the job takes → cleanup → warranty. The reviews already prove you're good; I need to know what 'sorted properly' looks like as a sequence.
- persona gap: Add a next-step CTA with a timeline promise: 'Call 0403 554 592 for a free quote — we'll visit within 3 days, written quote in 48 hours.' Right now I have to infer that calling gets me a quote; tell me what happens and how fast.
- persona gap: One plain-English sentence explaining why Colorbond matters to ME: 'Colorbond is steel with a baked-on colour coating — won't fade, rust, or need painting for 30+ years.' I see the brand name everywhere but don't know why I should care.